Do you have a product or service that can help retailers deploy an effective mobile retailing strategy ?
Much has been said recently of the opportunity in emerging retail markets, especially where there are countries or regions that are less affected by recession or economic slowdown. By Stephen Berry, head of Computop UK
81% of UK adults are now online compared to a European average of 65% according to IAB Europe's Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours.
With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report by Tradedoubler.
The adage that crime doesn’t pay isn’t just for criminals. It is applicable to law-abiding merchants too who have to deal with the costs and issues of fraud when expanding internationally. By Shane Fitzpatrick, president and managing partner of Chase Paymentech, Europe
A report which sought the views retailers has highlighted that SME retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering.