Monsoon launches iPad-based tool to boost sales across channels

Monsoon Accessorize has launched the UK’s first live pilot version of an in-store sales application that connects web with point-of-sale, Micros Retail Assistant.

The solution will allow store staff to use iPads to better manage stock, engage with customers and process transactions.

The application will enable staff to present the retailer’s extended product range to a customer and locate stock, whether on the shop floor, in the store room, in another store or in the e-commerce distribution center, the companies say.

If necessary, it can leverage Monsoon Accessorize’s multi-channel capability and send an order to a convenient store for collection, or alternatively, an order can be placed for the items to be shipped directly from the warehouse to the customer’s home.

The order can be combined with additional in-store purchases, with the customer paying for all items at once. Also, iPads will be used by staff in the changing room for on-the-spot stock checks, without having to leave the customer and risk losing a sale.

The tool is the first to be fully integrated with the store POS, allowing customers to pay for a product right on the iPad, through a wireless chip-and-PIN device in the POS. The retailer hopes the application will boost average transaction values.

“This project is about personalizing the experience across channels using a more joined-up approach. (…) This system provides a true multi-channel environment whereby a sale can be completed then and there, even when the physical product is not available,” said Pete Byrne, Head of IT Monsoon.

“It’s still early days but from what we’ve experienced so far, we have high expectations for the future. Once the roll-out across our retail estate has been complete, we will look to extend the offering with the free movement of stock across the retail estate, based on a single stock pool model,” he added.