Google introduces trusted stores scheme
The scheme's main aim is to reduce the risks associated with online shopping by helping consumers locate online stores with excellent customer service.
Online merchants will be allowed to display Google's trust stores badge if they meet certain criteria, which include submitting their shipping times and number of transactions to the online giant.
Tom Fallows, a product manager for the Google commerce team said that the badge would only be awarded to stores with a demonstrable record of on-time shipping, among other things.
"When visiting a qualifying store, shoppers can hover over the Google trusted store badge and see metrics on the store's shipping and customer service performance," he explained.
A recent study be Jones Lang LaSalle suggested that high street shopping is becoming obsolete, and that by 2020 more than half of all non-food transactions will take place online.
Google are just one of the impressive line up featuring at the ecommerce expo 2011 show education program. For more information follow this link. www.ecommerceexpo.co.uk/ecpro
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