BoxNation boxes clever with PayWizard
BoxNation, the UKs first live dedicated boxing channel, has chosen PayWizard as its online payment mechanism.
Launched last month, and supported by boxing promoter Frank Warren, BoxNation is currently free-to-air (Sky Platform Channel 456); it will convert to a subscription channel before the end of the year and will cost £10 per month.
To subscribe, boxing fans simply go to the BoxNation website and pre-register with PayWizard. Pre-registered and new customers will be invited to create a PayWizard account online and set up the subscription. After the subscription is validated, most weeks viewers will be able to enjoy two live championship events, as well as amateur boxing, magazine shows and archive footage of classic fights.
Jamie Mackinlay, Commercial Director at PayWizard, commented: "BoxNation is an exciting and high profile new boxing venture and we are thrilled to be associated with it. We have already pre-registered a significant number of customers and expect take-up to accelerate as the channel becomes more popular. PayWizard also gives BoxNation the freedom to add complementary revenue models - such as micropayments or ‘freemium’ content snacking on smartphones and tablets - in the future.”