Leaders of UK ecommerce honoured in annual industry awards
eCommerce Awards for Excellence in partnership with IMRG 2011 winners announced
On a night of triumph for those responsible for leading the way in the UK’s ecommerce industry, the top British online retailers and industry suppliers gathered to celebrate excellence and innovation at the 3rd annual eCommerce Awards for Excellence at the Sheraton Park Lane, London. The prestigious awards are in association with the leading global e-retailing association IMRG, who devised the set of 18 refined categories covering the breadth of the ecommerce industry.
The clear winner of the evening was ASOS who won four awards, Best Use of Social Media, Kantar Media’s Best Large Online Retailer, Akamai’s International eRetail Award and Symantec’s prestigious Online Gold Award which is awarded to the retailer the judges believe has made the biggest impact on the ecommerce industry over the past 12 months.
In tough economic times, the judges believed the website PartyDelights, winner of the IMRG Best Small Online Retailer had excelled in their field, demonstrating true innovation and market leadership with no offline retail support.
The leading department store John Lewis won the eSeller Pro Best Multi-Channel Retailer category; PrismaStar triumphed with the Maginus Site Innovation Award; RS Components were awarded the ChannelAdvisor Best eCommerce Marketing Initiative Award and Jessops Group were presented with the WorldPay Best mCommerce Retailer Award.
It was Kiddicare, part of the Morrison’s Group, who won the Adobe award for Best Use of Online Content, Charles Tyrwhitt were honoured to receive the accolade of Best Redesign/Re-launch and the adult website LoveHoney took home the award for Best Customer Service.
The public was invited to vote for their favourite online retailer to win the Consumer Choice of the Year, and chose printer toner and cartridge online shop TonerGiant.co.uk as their clear favourite.
The Awards host, well known TV comedian Simon Evans, steered Britain’s leading ecommerce businesses through the fun-filled evening, which also rewarded suppliers to the ecommerce industry, with App55 winning the award for Best eCommerce Payment Innovation, Collect+ received the Innovation in Delivery Award and Further Search Marketing who were thrilled to receive the award for Best eCommerce Marketing Agency.
The most esteemed award of the evening was PayPal’s Outstanding Contribution to eCommerce Award which was presented to the deserving Brian McBride, former Managing Director of the online retailing giant Amazon UK. The judges agreed unanimously that McBride was a clear winner, not only behind the huge success of Amazon UK but contributing to the significant shift in the UK’s shopping habits to embrace making purchases online.
The exhibitors at eCommerce Expo, which was also taking place in London this week, were invited to enter the newly launched Best Product at eCommerce Expo award. The winner, Winbuyer, impressed judges with solutions that deliver significant, measurable and sustainable lifts in conversion-to-sales and average order value.
"The economic climate continues to present UK businesses with an unprecedented challenge and it is therefore encouraging that the entries in this year’s eCommerce for Excellence have shown no drop in quality or performance. All of this year’s winners have demonstrated something really special - a spark of brilliance that means they are able to stand out from the crowd and outperform their market conditions. The clear excellence demonstrated by the award winners shows that the UK’s retail community can thrive and continue to grow. I'd like to congratulate the winners and hope to see their continued success”, said Rebecca Slater, Event Manager for the eCommerce Awards and eCommerce Expo.
Visit www.ecom-awards.co.uk for the full list of 2011 winners.
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