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Tablet ownership 'boosts mcommerce'

Tablet ownership 'boosts mcommerce'
Friday October 14 2011

Consumers who own a tablet computer are more likely to make purchases online and have their packages delivered by courier, according to a recent study.

The research, carried out Ipsos OTX MediaCt on behalf of PayPal, found that tablet ownership increases the frequency of mobile shopping as well as improving the purchasing experience.

The study also found that more than 40 per cent of those who own both a smartphone and a tablet made more than 20 mobile purchases in the past year, while two-thirds of "dual owners" tended to spend more time online overall.

Laura Chambers, senior director of mobile at PayPal, said that the company was expecting a spike in mcommerce during the holiday season.

"We are starting to see more retailers take advantage of this trend by tailoring their mobile websites and apps for tablets," she added.

A similar study, carried out by Forrester Research in September, found that users browsing mcommerce websites on tablets are more likely to make purchases than those using traditional PCs.

Tagged as: tabletpc |