Mobile social network users on the rise.
The number of people checking their social network accounts using their mobile devices has increased over the last year, a new report reveals.
According to a report from comScore, social network users checking their accounts online using their mobile internet-connected devices increased by 37 percent.
In a statement, comScore Senior Vice President Mark Donovan said that “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
ComScore also estimates that over 72 million Americans in August checked their social network accounts or read blogs using their mobile devices.
That is about one in three mobile device users in the U.S.
According to comScore, for August, Facebook saw a 50 percent increase in mobile users amounting to 57 million users.
ComScore adds that Twitter had 13 million mobile users last year, an increase of 75 percent, while LinkedIn saw a 69 percent surge in mobile users to 5.5 million over the same month.