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Third of UK consumers shop by mobile

Third of UK consumers shop by mobile
Friday December 2 2011

M-commerce, where a customer orders an item on their smartphone, is increasingly becoming part of the retail landscape.

That's according to a study released by EPiServer, which found that 33 per cent of British consumers had made a purchase using a mobile phone in the last 12 months.

The study also revealed that the majority of UK consumers (59 per cent) now own a smartphone.

Maria Wasing, vice president of marketing Europe and sales operations at EPiServer, said: "The rapid development in mobile technology and the quick uptake by consumers of mobile sites means that more brands have the opportunity to connect with potential customers."

She added that mobile would be considered a vital platform in the future and that it was important for companies to interact with customers and provide them with the best sales experience possible.

M-commerce has been seen as a business opportunity as smartphones become more prevalent, although a recent report from dotCommerce found that mobile retail sites could occasionally be unwieldy for users.

Tagged as: mobile |