US: Black Friday online shopping sales surge 26 per cent
U.S. online retailers reported an even stronger start to the holiday shopping season than brick-and-mortar stores.
Research firm comScore reported on Sunday that e-commerce spending jumped 26 percent on Black Friday, the day after the Thanksgiving holiday, compared with the same day a year ago. ComScore reported $816 million in online sales for the day, up from $648 million.
The 26 percent growth rate for online sales compares with a 7 percent retail sales increase reported for Black Friday by ShopperTrak, which gathers data from individual stores and shopping malls. At $11.4 billion, the brick-and-mortar sales total still dwarfs the online total.
Gian Fulgoni, comScore chairman, said in a statement that e-commerce enjoyed a banner day, despite some analysts' predictions that early store openings on Black Friday could hurt online sales.
"With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels," Fulgoni said.
ComScore said 50 million Americans visited online retail sites on Black Friday, up 35 percent from a year ago. Each of the top five retail sites reported double-digit gains in visitors, in percentage terms, led by top retail site Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.
Blog7 Deadly Posting Sins On LinkedIn
Bubble Wrap Up: Top 5 Developer Jobs - March 2016
10 Lessons We Can Learn From Real Cover Letters
Bubble Wrap Up: Top 5 Web Content Jobs - March 2016
5 Things You Should/Shouldnât Include On Your CV
Bubble Wrap Up: Top 5 Jobs - March 2016
Should Digital Employees Stay In The UK or Move Abroad?
Bubble Wrap-Up: Top 5 Digital Marketing Jobs - March 2016
10 Digital Jobs That Didnât Exist 10 Years Ago
Bubble Wrap-Up: Top 5 SEO and Search Marketing Jobs - February 2016