Linking Mobile launches in UK
Linking Mobile a UK-based global mobile affiliate network, has gone live with its first advertiser partners: Groupon, Peugeot and Ghost Telecom.
A sister company of Lucidity Mobile, the independent agency formed in May 2010, Linking Mobile utilises a bespoke platform, LinkMAX, to serve, track and monitor mobile affiliate campaigns.
The LinkMAX technology platform operates globally and across all mobile devices, the company said.
It gives advertisers and publishers with mobile site and apps the ability to monetise their traffic while advertisers can acquire customers on a cost per acquisition (CPA) basis. Publishers sign-up to the service online and can control which campaigns to run and for how long; advertisers will have a dedicated Linking Mobile account manager to steer them through the process.
David Fieldhouse, co-founder of Linking Mobile comments, “We could see a growing demand for CPA deals which weren’t available in the market, so we decided to do it ourselves. The LinkMAX mobile technology platform we have built easily manages all serving, tracking and reporting for clients and publishers. It’s important for us to support advertisers through the process: mobile is different to a desktop PC due to different operating systems, devices, and consumer behaviour. We’ll be introducing new ad formats and also supporting platforms such as tablets shortly.”
Richard Diskin, Marketing Director at Ghost said, “Linking Mobile is delivering solutions that have so far been missing from the mobile advertising landscape. We're very pleased to add this channel to our offering.”