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Just 13 per cent of people will shop solely offline, survey reveals.

Just 13 per cent of people will shop solely offline, survey reveals.
Friday December 30 2011

A survey from banking group HSBC has found that 87 per cent of people will do some of their Christmas shopping online.

However, the survey suggests only 13 per cent of people in Britain will do all of their shopping online, with most preferring a mix of the two channels.

The HSBC Christmas Spending Survey also revealed that people across the UK will spend an average of £378 on gifts for their immediate family and an extra £183 on entertaining, food and drink during the period.

It also suggested that online retail will be more popular with people under the age of 55.

Ashtar Antoine, HSBC's head of current account management, said: "It is clear that the majority of households are looking to get the best value for their money."

A survey from Experian Hitwise recently suggested that over December an accumulated 350 million hours will be spent shopping online by people in the UK

Tagged as: online | retail | shopping | consumer |

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