Reliable delivery company plays role in sales says HoF
UK retailer House of Fraser has claimed its peak e-commerce day came later this year because customers trust UK couriers to deliver their online Christmas shopping on time for the big day.
Cyber Monday on December 5th was expected to be the busiest time of the year for online business but the department store announced sales on the following Monday were up by 43.6 per cent in comparison with the week before.
It also reported a 112.4 per cent year-on-year growth on the day, December 12th.
Robin Terrell, executive director for multichannel and international at House of Fraser, described the unexpected rise as clear evidence customers had faith in the ability of delivery companies to ensure their parcels reached them.
"We saw a very positive response from our customers on Cyber Monday but this week has really been phenomenal for us," he said.
House of Fraser announced earlier in the year that its online sales had increased by over 100 per cent in the first half of the trading year up until July 2011, indicating the importance it places on the internet sector
Tagged as: ecommerce |