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Online Christmas shopping gains in popularity in 2011

Online Christmas shopping gains in popularity in 2011
Tuesday December 20 2011

Online Christmas shopping is proving more popular than ever during the 2011 festive period, according to a new report.

Data collected by the Centre for Retail Research on behalf of Kelkoo has forecast a 16.3 per cent rise in online sales this Christmas, at the same time as high street performance is seeing a slump.

This is because of the numerous savings that are available to people taking advantage of Christmas gift delivery, as well as the fact it allows people to shop for last-minute presents right up to December 22nd or 23rd in some cases.

Moreover, the growing popularity of smartphones is contributing to the popularity of online shopping, with around £1.64 billion expected to be spent via mobiles this Christmas.

Chris Simpson, chief marketing officer at Kelkoo, said: "Despite all of the high street promotions and discounts that are already being offered, it's really important for shoppers who want to save money to check prices online before hitting the shops."

This comes after a report from Ofcom earlier this week showed that people in UK now use online retailers more often than in other major countries