Warm weather boosts online sales
Figures from the IMRG Capgemini e-Retail Sales Index have revealed that online sales continued to grow in April
UK shoppers spent a total of £5.2 billion online 19% more than in April 2010 and equivalent to £84 per person.
The bank holidays helped sales of alcohol to achieve the most significant growth, increasing 55% year-on-year and up 20% on March. Furthermore, the average order value reached £174, the highest basket value since November 2007, before the start of the recession, and nearly double that of April 2010.
The hottest April since 1910 drove fashion sales with consumers updating their summer wardrobes earlier than usual. Sales for the month were up 32% compared to April 2010 and 8% more than March 2011. Home and garden also benefitted from the warmer weather with growth of 14% year-on-year and 11% month-on-month.
Chris Webster, head of retail consulting and technology at Capgemini said: “April was a very strong month for the online retail sector. 19% annual growth demonstrates, once again, the value consumers and retailers alike are placing on e-commerce. This is clearly evidenced by the fact that consumers continue to spend on-line, despite rising inflation and stagnant wages, resulting in a very flat performance on the high-street.”
The IMRG Capgemini Index, which was started in April 2000, tracks 'online sales', from around 100 retailers in the UK.