US: Retail sites thrived online in pre Christmas rush
Google sites were the most visited online during November 2011, but retail sites thrived in the build up to the festive period, according to new data from comScore.
The study revealed that millions of Americans began their holiday shopping in November, driving most of the Web activity during the month.Among the top-gaining retail categories were Toys, Consumer Electronics and Mall sites, each posting strong gains of more than 25 percent versus October. Coupon sites assisted shoppers in finding promotional codes, discounts and free shipping deals with ease.
“The holiday shopping season got off to a strong start in November as many Americans looked to cash in on early shopping promotions and discounts,” said Jeff Hackett, executive vice president of comScore. “Savings still appear to be a priority for consumers this season, as observed by the increase in visitors to Coupon sites, especially around the time of Black Friday and Cyber Monday.”
Browsing Coupon sites was an essential part of the online shopping experience for many holiday shoppers in November, with the category growing 12 percent to 49 million visitors. Category leader Groupon attracted 11.8 million visitors (up 2 percent), followed by Coupons, Inc. with 8.3 million, RetailMeNot.com with 7.4 million (up 24 percent) and LivingSocial with 4.2 million (up 1 percent). BlackFriday.info was a big gainer in the category, jumping 756 percent to more than 4 million visitors. CouponAlert.com drew 2.7 million visitors (up 1 percent), followed by DealsPL.us with 2.5 million (up 41 percent) and CouponCabin.com with 2.1 million (up 46 percent).