The London 2012 Ticket site the most popular new ecommerce site so far this year
Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise.
The London 2012 Ticket site ranked 35 for May 2011 as UK internet users applied to see sporting events at next year's Olympic Games.
Meanwhile, the fastest climbers year-on-year in the HOT 100 were National Express (up 23 places), Republic (+22), Bhs (+22), House of Fraser (+20), Boots (+18) and Sainsbury's (+17).
These fast risers represent the champions of some of the fastest growing industries within online retail this year: department stores, fashion, food and health and beauty.
B&Q and Homebase saw strong season gains this quarter thanks to the pleasant April weather and early demand for BBQs, lawnmowers and garden furniture.
Tesco becomes the third biggest online retailer in the UK, overtaking Play.com. Grocery and Alcohol was the third fastest moving category within online retail year-on-year, with Tesco, Sainsbury's and ASDA all climbing in the HOT 100 list.