Tablet owners spend more online.
Adobe has revealed online shoppers tend to spend more if carrying out their transactions on a tablet computer such as an iPad.
The company's Digital Marketing Insights report, which provides information on ecommerce and online marketing, revealed that throughout 2011 tablet visitors spent more than people using traditional computers or smartphones.
Overall, people using the tablet interface spent 54 per cent more than those with smartphones and 21 per cent more than those on desktops or laptops.
"Adobe has long championed the need for retailers to optimise their sites for mobile visitors, and the results of this study indicate that tablet devices have become an critical sales channel," said Brad Rencher, senior vice president and general manager of Adobe Digital Marketing Business.
The survey posited that tablet users tended to be more affluent and as such have more disposable income to spend online
Blog7 Deadly Posting Sins On LinkedIn
Bubble Wrap Up: Top 5 Developer Jobs - March 2016
10 Lessons We Can Learn From Real Cover Letters
Bubble Wrap Up: Top 5 Web Content Jobs - March 2016
5 Things You Should/Shouldnât Include On Your CV
Bubble Wrap Up: Top 5 Jobs - March 2016
Should Digital Employees Stay In The UK or Move Abroad?
Bubble Wrap-Up: Top 5 Digital Marketing Jobs - March 2016
10 Digital Jobs That Didnât Exist 10 Years Ago
Bubble Wrap-Up: Top 5 SEO and Search Marketing Jobs - February 2016