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Brightpearl transforms multichannel retail for SMBs by adding eBay and Magento support

Brightpearl transforms multichannel retail for SMBs by adding eBay and Magento support
Wednesday February 8 2012

Enhanced offering provides a single view of customers, orders and inventory across multiple sales channels

Brightpearl, a vendor of cloud-based software for small businesses, has announced the addition of powerful new online sales channels to its increasingly broad multichannel arsenal. Businesses can now connect their eBay listings and Magento-based stores with Brightpearl’s easy-to-use platform for CRM, electronic point of sale, accounting, order and inventory management. 

The announcement comes right on the heels of a recent study by the Gartner Group emphasising that US retailers need to up their multichannel game if they are to survive and grow. 

Salman Malik, CEO of Brightpearl comments, “Our customers operate in highly competitive markets and we think they shouldn’t miss a sale just because of the complexity of managing data across multiple sales channels online or offline. Our integrated approach eliminates that complexity to provide a single view of customers, inventory, prices and sales performance, consolidating multiple sales channels into one flexible but powerful system. Large businesses have built systems like these over the years, but small businesses haven’t been able to afford them or easily implement them. We are changing that.”

Brightpearl plans to add more channels over time. “This is just the start,” Malik continues.  “Our vision is that businesses should be able to sell anywhere they want to-- any online marketplace or any shopping cart software -- easily and cost-effectively while managing all customer data, orders, inventory, fulfilment and financials in one centralised place.  New channels shouldn’t create new headaches on the back end.  Using a platform that lets them scale smoothly across all channels-- online and offline-- is the future for small retail and wholesale businesses.”

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