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Joules partners with ChannelAdvisor

Joules partners with ChannelAdvisor
Friday February 10 2012

Apparel retailer Joules has signed a deal to use ChannelAdvisor’s Comparison Shopping solution.

Joules design a range of outdoor clothing for women, men and children; including wellies, quilted jackets and gilets. With over 60 stores in the UK, products stocked by over 600 retailers across the UK, USA and Europe and an established online website, Joules is aiming to improve its online brand presence and increase traffic to its website with the help of ChannelAdvisor.

“We were keen to establish a presence on comparison shopping engines but realised this was not something we could manage in-house,” said Chris Bevan, online marketing manager for Joules. “With ChannelAdvisor’s Comparison Shopping solution we will be able to manage our inventory across multiple comparison shopping engines, in turn increasing our brand awareness and traffic to our website.”