m-commerce boosts Furniture Village.
Furniture Village has revealed that the average basket value of goods bought using its mobile website has passed that of its main website.
The retailer worked with m-commerce specialist We Love Mobile in an attempt to optimise its offering for smartphones and tablets, and attributes its newfound success to greater accessibility and usability on the mobile site.
Launched after Christmas, the website is designed to require fewer taps-to-purchase than many other sites, streamlining the shopping process and making it easier for consumers to carry out their shopping plans quickly and efficiently.
Charlie Harrison, head of ecommerce at Furniture Village, said the mobile site has created "a new shopping experience" for its users because of its multichannel possibilities, explaining that it is not uncommon to see a customer browsing the site on their smartphone in-store while sitting on the sofa they are considering purchasing.
"We wanted to make buying furniture as easy as possible for our customers. Our new mobile website delivers an exciting new touch-point and we're looking forward to seeing what we can do with this in future," added Mr Harrison.