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Less than 1 in 10 Consumers interested in buying a budget tablet PC

Less than 1 in 10 Consumers interested in buying a budget tablet PC
Monday February 27 2012

The latest poll results from consumer website Broadband Genie have revealed that just eight per cent of respondents intend to ‘definitely’ buy a budget tablet PC in 2012

The latest poll results from Broadbandgenie.co.uk have revealed that just eight per cent of respondents intend to ‘definitely’ buy a budget tablet PC in 2012.

The poll asked, 'Will you buy a tablet or iPad in 2012?' Of more than 1,000 respondents, more than half either weren't interested at all or already owned a tablet PC. Some 16.5 per cent answered maybe, while 17.5 per cent intended to buy a top end tablet.

The result will be seen as another blow for makers of low-end Android tablets and cheaper models from other brands - particularly BlackBerry, which has just released an upgrade for its heavily discounted PlayBook tablet.

Broadband Genie editor Chris Marling commented: "We were quite surprised by the results at first, but in truth it makes sense when you put it in context of what’s available out there for UK consumers right now.

"While American consumers are enjoying feature rich low-end tablets such as the Nook and the Kindle Fire, we’re stuck with what are essentially over-priced, over-sized smartphones.

"While Apple is going great guns at the top-end with its iPads, very little is happening of interest at the budget price point as yet. While it’s great to see the BlackBerry PlayBook finally getting an OS upgrade, it could be too little too late.

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