eBay Advertising launches brand new email advertising opportunity to reach its engaged shopper
RAC is the first brand to advertise on eBays daily and weekly email newsletters with exclusive offers for eBay shoppers
19th May 2011: eBay Advertising is launching a brand new advertising opportunity for brands in the form of ad placements on its UK daily and weekly deals newsletter which reaches millions of eBay shoppers. The opportunity will mean that brands can reach eBay shoppers with exclusive deals and offers.
RAC, one of the UK’s most progressive motoring organisations, will be the first brand to make the most of this exciting opportunity, with a new deal giving eBay users an exclusive offer on RAC breakdown cover. Available for a limited time only, RAC breakdown cover will be offered to eBay’s email subscribers for just £75 (normally £144.50). This sets a standard for the value-for-money deals eBay shoppers can expect in the coming weeks. The first newsletter will be sent out 19th May 2011 and will run in both the weekly and the daily newsletters.
eBay Advertising expects more brands to take up this exciting opportunity to connect with an engaged audience of purchase-ready consumers who are actively looking for special deals and offers in a relevant context across various sectors including motoring. The new advertising offer reinforces eBay Advertising’s commitment to enhance the eBay shopper experience by providing them with value, selection and choice.
Phillip Rinn, Senior Director, Advertising at eBay International comments, “eBay Advertising is always looking to expand its range of advertising opportunities that will engage eBay shoppers and offer them value and exclusive content. Our new ad email placement in Daily and Weekly Deals are another way for brands to engage with eBay’s audience of purchase-ready consumers. All offers which feature in the advertising campaigns will need to meet strict criteria to ensure value and relevance to subscribers. We expect take up of this opportunity to be high meaning advertisers will see real value for money. We are excited to be launching this new advertising campaign with RAC, a quality brand that is offering a great value deal.”
Nick Giles - Head of RAC Sales says, “eBay Advertising’s Daily and Weekly Deals are an exciting way for us to reach motorists and inspire them to take out breakdown cover with RAC. There are over 30 million licensed vehicles on the road in the UK. By offering an exclusive deal on eBay’s email newsletters, we hope to reach a large proportion of these.”