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Twitter expands advertising program to Smartphones

Twitter expands advertising program to Smartphones
Wednesday March 7 2012

Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.

Twitter has already been showing some limited advertising on its mobile apps. But now it will start showing its “Promoted Tweets” — its primary ad product, and its attempt to replicate Google’s AdWords program — on phones.

Just like the Promoted Tweets that Twitter shows on its primary site, these ads will show up in users’ “timelines.” At first, Twitter will only allow advertisers to place the ads in front of users who are already following their accounts. But within months, it will expand the program to allow marketers to reach people who don’t follow them — just as it does on the Web.

Twitter needed to increase its ad inventory, in order to accomodate a wave of new ad buyers from its self-serve ad program.

Twitter says that any ad buys will automatically include mobile, and that it won’t sell mobile ads separately.