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Moda in Pelle enjoys 89% sales increase with ChannelAdvisor

Moda in Pelle enjoys  89% sales increase with ChannelAdvisor
Thursday March 8 2012

Moda in Pelle, a leading UK shoe and accessories retailer, has signed to use ChannelAdvisor’s Managed Marketplaces solution to increase sales on eBay and Amazon.

“We were keen to boost our sales and brand presence online but found that listing products on marketplaces put a strain on internal resources,” commented Paul Sanderson, head of e-commerce at Moda in Pelle. “By using the ChannelAdvisor Managed Marketplaces solution we will have a dedicated team using the ChannelAdvisor software to list and launch, track and automate our inventory on eBay and Amazon, strategically planning the direction of our campaigns and boosting our return-on-advertising spend. This has freed up our team’s time to focus on other important areas of the business.”

ChannelAdvisor launched Moda in Pelle onto eBay in October, and within a short period of time, sales on this channel were accelerating dramatically. ChannelAdvisor managed every aspect of this launch – from creating listing schedules, posting templates and editing ad copy to optimise performance. The retailer was already operating on Amazon before partnering with ChannelAdvisor but found maintaining its account status a challenge. With the help of ChannelAdvisor, Moda in Pelle has stabilised its account status, which in turn has had a positive impact on performance on this important channel.

Since implementation, the boutique shoe owner has seen an 89% increase in sales in just four weeks. “We have been so pleased with our initial success partnering with ChannelAdvisor,” continued Sanderson, “we are excited to see what the future holds!”

Moda in Pelle is kept updated on its performance with a weekly status call and report delivery along with quarterly strategic account planning. The company also has complete insight into its performance by using the ChannelAdvisor dashboard. From this dashboard Moda in Pelle can gain visibility into business profitability and velocity with product-level detail on both eBay and Amazon.

Moda in Pelle is one of the many leading brands that trust ChannelAdvisor’s solutions to drive its online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, House of Fraser and New Look.


ChannelAdvisor have produced a multichannel e-commerce guide which is is designed to help you: Dissect the complexities of search marketing, Push your inventory out to various comparison shopping sites,  Optimise your product listing, Increase presence on social media, Reach bigger audiences and Crush the competition and increase your online      revenue and more. For a complimentary copy go here