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£5bn spent online in February

£5bn spent online in February
Monday March 26 2012

UK shoppers spent £5.4 billion online in February, according to the latest figures from the IMRG-Capgemini e-Retail Sales Index.

Although this is the equivalent to an average spend of £106 per capita, it only represents sales growth of ten per cent on a year-on-year basis, something which some analysts pointed to as evidence of a slight slow-down in the British ecommerce market.

This is the slowest rate of growth in the online market since January 2010, which could imply a slight levelling-off in the prodigious expansion enjoyed by the ecommerce market in recent years.

On the other hand, a variety of other factors could have played a part in this disappointing figure, including the fact that it is being compared to an especially successful growth rate in February of last year.

Furthermore, the phasing out of heavy discounts and sales, which played a big part in the market's success in January and December, could be another reason behind the slight contraction in sales growth over the previous month.

The market was boosted by Valentine's Day, with the number of gifts purchased online growing by 26 per cent from the previous month and the lingerie segment of the market growing by 27 per cent year on year.

Chris Webster, head of retail consulting and technology at Capgemini, pointed out that online-only sales are increasingly overtaking those made through multi-channel means, an interesting development in the market.

"Online-only retailers' rapid innovation and adoption of growth areas in e-retail, driven by mobile and click 'n' collect, seem to have put them ahead once again; now is the time for the multi-channel retailers to respond."

Tagged as: ecommerce |

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