Stories from the Daily Mail and Telegraph web sites get most Google +1 recommendations
Financial Times has the largest number of followers on Google+, with no official presence for The Times, The Sun, Daily Express or Daily Star
The Financial Times has more followers for its page on the fast growing Google+ social network than any other UK national newspaper site. But Google+ users are most frequently recommending stories and content from the Daily Mail and the Telegraph web sites, despite these having fewer Google+ followers.
The findings come from a study examining the visibility of 13 top UK national newspapers on Google+, which is quoted by Google as having over 100million signed up user accounts. The research was conducted by search and social analytics company, Searchmetrics.
Nine of the 13 UK newspapers analysed by Searchmetrics had created Google+ pages at the time of the study (19 March 2012), with a combined total of 544,545 followers. No official Google+ page could be found for The Times, The Sun, Daily Express and Daily Star. This compares with a total of 1,284,674 followers (fans) on Facebook, currently the world’s biggest social network, for which all 13 newspaper sites maintain official pages.
372,159 people were recorded as following the Financial Times’ page on Google+ (or having the newspaper’s page in their Google+ ‘Circles’) beating the Guardian’s page which came second with 75,255 followers. The Independent came third with 60,195 people having its page in their Google+ circles.
Weekly data from Searchmetrics showed stories and content from the Daily Mail web site (dailymail.co.uk) received the most +1 recommendations (content is recommended by clicking the Google+ ‘+1’ button - similar to the Facebook ‘like’) with approximately 10,493 +1s a week on average. Second came the Telegraph web site (telegraph.co.uk) with around 5,822 +1s a week and third the Guardian’s guardian.co.uk web site (approx 3,367+1s a week).
The Financial Times, while it may have the most followers, averages around 670 +1s a week for its FT.com site, possibly getting fewer recommendations because of its paywall restrictions.
“Google+ is still a relatively young social network but Google is very positive about its future and we’re already seeing a large number of people on the site, so it’s important for newspapers and other big brands to get in early and have a strong presence on the network,” explained Marcus Tober, Searchmetrics’ CTO and founder.
“Not only is having content shared or recommended on social networks such as Google+ a valuable way of generating traffic, but it is likely to be having an impact on how your web site pages rank and are positioned in search results. Google has already started showing personalised results – which incorporate online content that people’s Google+ followers have recommended – within search results. And it’s likely that it will be looking at using the insights it gets from Google+ data to determine and shape search results in other ways,” added Tober.