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The Perfect Cellar uncorks performance marketing with Affiliate Window

The Perfect Cellar uncorks performance marketing with Affiliate Window
Tuesday March 27 2012

Award-winning online wine merchant, The Perfect Cellar has exclusively launched their first ever affiliate programme.

Affiliate Marketing is a low-risk and cost-effective channel for The Perfect Cellar to strengthen its online acquisition strategy, increase brand awareness in the UK market and build relationships with key online publishers.  The brand is particularly interested in working with affiliates within the vouchercode, cashback, content and retargeting sectors.  The partnership with Affiliate Window will help to identify those affiliates who have a clear understanding and proven track record of delivering consistent, high quality traffic in the wine sector as well as demonstrating fresh insights ensuring The Perfect Cellar fully benefits from the value that the performance channel can provide.     

“We’re delighted to be joining Affiliate Window to launch our affiliate-marketing programme,” says Moez Seraly, CEO of The Perfect Cellar. “Just as we devotedly search for high-quality wines to offer our customers, Affiliate Window will find the most influential affiliates on which we can market our unique and award-winning products.  We’re extremely excited about the partnership’s potential, and we’re certain that it represents the start of a long-term and mutually beneficial relationship.”

The Perfect Cellar possess a unique combination of in-house International wine experts, with a long history of creating excellent award-winning wines often featured in Michelin starred restaurants.  

 “The launch of The Perfect Cellar’s first affiliate programme creates a fantastic opportunity for the retailer to increase brand awareness and forge partnerships with a broad range of relevant publishers,” says Gavin Wilson, Commercial Director for Affiliate Window.  “Affiliate Window has extensive experience in the beverages sector and by leveraging the expertise of our dedicated publisher services team, coupled with the proactive engagement from the Perfect Cellar, we anticipate a successful relationship, maximising exposure and increasing revenue.”