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Pentagon partners with Nissan to drive sales on eBay

Pentagon partners with Nissan to drive sales on eBay
Tuesday April 3 2012

Pentagon Interactive, a European provider of online marketplace management services has announced the launch of the Official Nissan Merchandise and Accessories shop on eBay.co.uk.

Following the success of BMW Direct, Nissan is the second automotive manufacturer to engage Pentagon with the management of its brand on the UK’s largest marketplace.

“We are absolutely thrilled to be working with Nissan on this project, and very proud that the first two automotive manufacturers to launch official stores on eBay have selected us as their partner of choice,” said Laurence Guy, Pentagon CEO.

Omobola Dada, Aftersales Product Manager at Nissan Motor GB said, “When we decided to sell on eBay we were conscious that the skill sets required to make it successful would have meant building a team within our business. Pentagon offered a much faster route to market, an attractive commercial model and, most importantly, an understanding of our brand and how to protect it in such a dynamic, consumer driven environment.”

The store will be managed using the eSellerpro inventory management software, further strengthening the relationship between eSellepro and Pentagon.

Andrew Norman, Director of Global Partnerships & Alliances at eSellerpro, commented; “Pentagon is quickly establishing itself as the market leader when it comes to Vehicle Parts and Accessories on eBay. Several of our largest and biggest known sellers in this space have opted to outsource the management of their store to Pentagon with tremendous success.”

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