Facebook sponsored ads 44% of people say they would never click on them
Monday May 21 2012
Should brands bother with Facebook advertising if 44% say they would never click on a sponsored ad?A global survey undertaken by Greenlight reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle.
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold.
As expected, 50% of respondents to Greenlight’s survey said they use Facebook for social engagement, sharing photos, and catching up with friends and family.
Facebook ranked as the third most popular website (after Google and YouTube) when asked 'How regularly do you use the following websites/services?'. It ranked second when asked 'Which of the following do you use on your mobile phone?', with roughly 30% of those surveyed saying they use Facebook on their mobiles and tablets.
“Facebook's popularity doesn't come as a surprise. However, with over 30% of respondents saying they 'strongly distrust' Facebook with their personal data, Facebook's advertising programme has an upward struggle,” says Hannah Kimuyu, director of paid media at Greenlight. “Facebook's advertising programme allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location and interests, in other words - personal data.”