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Retail searches on tablets up 132%

Retail searches on tablets up 132%
Tuesday July 23 2013

A new study has revealed that the number of UK retail web searches via tablet devices rose sharply in the second quarter of the year.

The latest Online Retail Monitor from the British Retail Consortium (BRC) and Google revealed that the volume of retail searches originating from tablet PCs was up by 132 per cent in Q2.

Retail searches from smartphone handsets climbed by 66 per cent, with total retail search volumes up by 15 per cent year-on-year. Retail searches originating from the UK for overseas retailers grew by 51 per cent compared to Q2 2012.

"The considerable increase this month in the number of UK consumers searching overseas retailers show that barriers are increasingly being broken down," said BRC director-general Helen Dickinson. "UK retailers are already responding well to these changes and will be keen to continue seeing equivalent increases in overseas customers searching them out."

The Office for National Statistics reported last week that UK online sales grew by 18.3 per cent year-on-year in June.


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