Amazon records a fifth of global online retail hits, report reveals
Amazon was the most visited website selling goods for parcel delivery in June, according to research firm comScore
One in five online retail visits (282 million) was to Amazon over the course of the month, the study found.
Auction site eBay was in second place with 224 million, ahead of Alibaba.com on 157 million and Apple.com with 134 million.
Gian Fulgoni, comScore co-founder and chairman, said ecommerce is already worth more than $150 billion (£91 billion) in the US, but there is huge scope for growth across the globe.
"Technology has changed the way consumers behave and increasingly they are opting for the convenience and pricing advantages offered by the online channel," he continued. "Several global retail brands have already capitalised on this global consumer trend and many other retailers are sure to pursue their share of the pie."
These results come as the latest e-Retail Sales Index from Interactive Media in Retail Group (IMRG) and Capgemini revealed growth in UK online transactions slowed in July