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Online sales growth 'slowed in July'

Online sales growth 'slowed in July'
Friday August 19 2011

Growth in online transactions involving goods via parcel delivery in the UK slowed in July, new figures have shown.

The latest e-Retail Sales Index from Interactive Media in Retail Group (IMRG) and Capgemini revealed sales were up 11.5 per cent last month, the lowest year-on-year growth since January 2010.

Consumers spent £5.58 billion online over the course of the month, it continued, an increase of five per cent compared with June.

Chris Webster, head of retail consulting and technology at Capgemini, commented: "The slowdown in July shows the internet is not immune in tough times. Successful retailers will need to expand into multichannel and continue to improve customer experience throughout the online shopping processes."

Meanwhile, IMRG chief information officer Tina Spooner said a slowdown was likely given the massive growth experienced in the sector over the last 12 months.

Former BBC Clothes Show presenter Caryn Franklin recently suggested retailers can separate themselves from the crowd and boost sales by tailoring their shop to individual customer needs.

 

 

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Tagged as: onlie | sales | etail | retail

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