Forecasts into future multi-channel shopping to be revealed and debated at IRX14
Internet Retailing, the magazine, portal and event organisers for European ecommerce, will explore the future of online retail, its gaps and opportunities when it reveals its exploratory industry survey at the upcoming Internet Retailing Expo (IRX) 2014 during an exclusive retailer debate.
Looking at the technology of the future and ways to future-proof online retail, whilst exploring the impending skills gaps and discussing areas of focus for ecommerce success, the results of the study will be revealed to over 5000 delegates and invited media at the IRX taking place at Birmingham’s NEC on 25th and 26th March 2014.
In the lead up to the event, researchers are conducting an investigative study to create a picture of the retail landscape five years from now. With hundreds of respondents taking part already, interim results show challenging and controversial thoughts and views that will fuel the on-the-day debate.
Some of the controversial questions already posed for debate include ‘Why are your sites still so clunky and designed for techies instead of your customers?', ‘Although the channels must work together, which channel drives strategy?’ and ‘How are you going to enable a consumer centric m-commerce returns capability?’
Predicting the future of the retail sector and looking at the challenges and opportunities it is likely to encounter, the study will unveil insight into consumer shopping habits, the devices used for future online purchases, the realistic challenges retailers will face and also look at the specific sectors that will drive the industry.
Ian Jindal, Editor-In-Chief of Internet Retailing, said: “We can see the retail industry changing around us, thanks to the influence of the internet and the new, multichannel, ways of shopping that it encourages.
“Through this survey we will gain some insights into how the professionals who are driving this change believe the industry will develop over the next five years. That will give us collective insights that will help companies to plan as consumer behaviour changes.”
Ian added: “The reveal of the results will offer the Expo’s delegation an exciting and informative glimpse into the future of our industry. Having answers to those questions will help retailers of all sizes to plan for the future. And who better to ask than members of the industry who are driving that change?
The results of the survey will be announced at the Future of Retail Press Conference and precede a debate on the statistics between 12.30pm-1.30pm on March 26th 2014 in the Innovation Studio at the Internet Retailing Expo 2014.
With conference streams of the show focusing on the core themes of the future of retail - Internet Retailing In-Store (IRIS), Customer Experience and Journey, Internet Retailing, Operations and Logistics, Digital Sales and Marketing and Mobile and Mobility - retailers will hear from expert commercial speakers from across the retail, fashion, logistics, travel, grocery, beauty, homeware and luxury brand markets, learning from the best about how to connect profitably with their customers whilst also hearing about the latest innovations in the retail market from over 200 exhibitors at the show.