Businesses should use social media to gauge the marketplace
Businesses selling goods for parcel delivery online should use social media to find out what is going on in the market rather than trying to gain new customers.
According to Mike Seddon, founder of web promotion company KKSmarts.com, it is difficult to communicate effectively with sites like Twitter and Facebook.
However, it is a great place to determine what is going on in the market because it is populated by a young, hip crowd.
As a result, he tells his clients: "Yes, get a Twitter account. Don't think you're going to win any business but do look at the sort of questions that people are asking in your marketplace."
Mr Seddon went on to suggest that different social media sites are suitable for different types of enterprises.
For those targeting younger consumers, Facebook and Twitter are good places to be, he stated, but LinkedIn is better for companies focusing on more mature professionals.