Hobbycraft deploys customer feedback programme
Arts and crafts retailer Hobbycraft Europes is running a UK wide customer feedback programme, Crafting Your Opinion, across 75 UK stores.The scheme, developed in partnership with customer insight agency, SMG, will continue to build its offering across its store network.
SMG is collecting feedback from thousands of in-store shoppers, providing Hobbycraft with valuable insights from real customers. Shoppers are invited to complete a customer satisfaction survey through a link on their Hobbycraft receipt after making a purchase. Those who complete the form will be in with a chance of winning £100 worth of store vouchers from a monthly prize draw.
Dominic Jordan, retail operations director, Hobbycraft, comments: “’Crafting Your Opinion’ allows Hobbycraft to gain deeper consumer insight to continue strengthening its close bond with customers. The feedback programme will also work in parallel with Hobbycraft’s drive on colleague training and strengthening of its overall recruitment process. The additional knowledge gained will ultimately ensure that Hobbycraft keeps in touch with what shoppers want from their local arts and crafts store.
Jeremy Michael, managing director of SMG, comments: “Already approaching 50,000 customer responses in under a year, ‘Crafting Your Opinion’ makes it possible for Hobbycraft to analyse results from both a customer and store level. With this previously inaccessible data, Hobbycraft will be able to identify and respond faster to customer trends so it can continue providing an excellent shopping experience.”
Blog7 Deadly Posting Sins On LinkedIn
Bubble Wrap Up: Top 5 Developer Jobs - March 2016
10 Lessons We Can Learn From Real Cover Letters
Bubble Wrap Up: Top 5 Web Content Jobs - March 2016
5 Things You Should/Shouldnât Include On Your CV
Bubble Wrap Up: Top 5 Jobs - March 2016
Should Digital Employees Stay In The UK or Move Abroad?
Bubble Wrap-Up: Top 5 Digital Marketing Jobs - March 2016
10 Digital Jobs That Didnât Exist 10 Years Ago
Bubble Wrap-Up: Top 5 SEO and Search Marketing Jobs - February 2016