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Infographic: Why women rule social media

Sunday April 27 2014

Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online.

The agency researched how men and women use social media and found out that women spend more time on social networking sites than men, thus contributing more to their income.

The research indicates that men dominate only in one of the top 6 social media sites.

Key trends:

• On Pinterest women outnumber men by 25% which makes them vital part of the company’s $7.7billion value
• What the top 3 fastest growing social media sites are and how many of their users are women
• Together these top 3 visual social media are worth almost $14billion


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