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Job spot: Marketing Analyst, Unibet, Wimbledon

Job spot: Marketing Analyst, Unibet, Wimbledon
Friday April 4 2014

Reporting to the Marketing Intelligence Manager, the Marketing Analyst is responsible for daily reporting, providing insights on campaign effectiveness and measure performance.

This is a great role for someone fairly early in their career with a strong analytical background and digital marketing knowledge and awareness.

Excellent opportunities to develop within a fast paced, fun environment.

Key Accountabilities of the role:

    Monitor daily performance and identify trends and report on them
    Analyse the performance of marketing campaigns and make recommendations for future campaigns
    Provide strategic direction on advertising campaigns
    Provide ROI analysis of all Marketing Campaigns
    Drive new marketing initiatives and campaigns
    Learn and perform advanced analyses to identify KPIs and drivers of customer behaviour
    Update and maintain marketing dashboards / reports and develop new ones on request

The successful candidate:

    Bachelor’s / Master’s degree in Statistics or Marketing related field
    Strong understanding of cost metrics for SEM, Online Display, Affiliate and Social Channels
    Previous experience in digital marketing with a strong understanding of Analytics and Strategy
    The ability to analyse data, present reports and create marketing dashboards
    Strong communication skills
    Knowledge of VBA & SQL and experience with web tracking, testing and conversion optimization is an added advantage