Virtual changing rooms could boost parcel delivery services
Online shopping and associated parcel delivery services could be the subject of increase consumer demand thanks to a technological innovation that could simplify internet-based clothes shopping.
New virtual changing rooms, which use similar digital camera technology to the X-box Kinect, allows users to see if clothes fit before adding them to their digital shopping baskets, reports the Sydney Morning Herald.
Jack Benoff, vice-president of product and marketing at Zugara, which developed the online changing rooms, told the news provider that the Webcam Social "turns online clothes shopping into a fun, interactive and inherently social experience".
He added that motion capture and augmented reality technologies "replicate that offline moment at the rack where a young shopper holds a dress or blouse up to herself, turns to a friend (or the mirror) and asks 'What do you think, is this me?'".
In Europe, the number of people ordering goods for parcel delivery in the five most m-commerce-friendly countries in the EU climbed by 80 per cent in the past year alone