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Tablet commerce set to overtake smartphones

Tablet commerce set to overtake smartphones
Tuesday August 30 2011

Shopping for goods via parcel delivery using tablet computers could soon overtake smartphones, a new study has suggested.

According to Forrester Research, ownership of tablet devices is set for rapid growth in the coming years, with the number in the US estimated to grow at a compound annual growth rate of 51 per cent from 2010 to 2015.

Furthermore, many of these people prefer to browse web stores and purchase items on their tablets instead of on their PCs or smartphones, it continued.

"Forrester expects that as tablet device ownership and usage grows, consumers will also adopt tablet commerce rapidly, as this simple and portable device both expands the opportunities that consumers have to shop and has the potential to make the experience of shopping more engaging," the company stated.

It added that the most innovative web retailers may also accelerate this trend by using the devices to supplement existing sales tools in stores.

A recent study by found that more than 90 per cent of 18 to 25-year-olds said they surf the web every day

Tagged as: tablet | pcs | shopping | browsing