UK consumers wait less than 5 seconds for website to load
Tuesday February 9 2016
Slow online and app customer experience affects customer purchase decisions
A sluggish online experience drives UK customers to rival websites, according to recent research which shows that 22% of UK consumers are only willing to wait five seconds for a website or app to respond before switching to a rival brand.
The results of a recent F5 Networks survey have also found that 31% of respondents would not complete a purchase if the online experience was poorand that 24% would tell others about their negative experience.
In addition, half of the respondents were concerned about mobile security, with 51% fearing theft of personal data when using mobile devices. Overall, 32% reported that slow website speeds and security concerns would negatively affect their perception of a brand
F5’s digital experiences research, conducted by Opinium, surveyed 2,001 UK adults aged over 18, from 16 to 19 December 2014.
“We spend more time than ever before online and our expectations are increasingly high,” commented Gary Newe, UK Technical Director, F5. “The inability to get this right across all devices can seriously hurt a brand’s bottom line and reputation.”