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Mcommerce market 'more hype than buy'

Mcommerce market 'more hype than buy'
Tuesday September 6 2011

The market for goods purchased via mobile phones for parcel delivery is "more buzz than buy".

In recent months, there has been a great deal of talk about how mcommerce is about to take over, but consumers are mostly using their phones to look up locations and compare prices rather than actually order anything, the Associated Press reports.

This is because people it hard to shop on the tiny screens of their handheld devices and are not quite sure if it is safe to input their credit card information.

Mcommerce is growing faster than online sales as whole, at around ten per cent a year, the report suggested.

However, mobile commerce is expected to account for just two per cent of overall ecommerce transactions, according to Forrester Research.

"The transactions aren't anywhere close to a big number," co-founder of mobile price-checking site TheFind Siva Kumar remarked. "But the first stage of any revolution is that people start using the new tool."

Tagged as: mobile | mcommerce |