Online sales rise again
British shoppers spent £5.2 billion online in August, an increase of 14 per cent on last year, new figures have revealed.
According to the latest eretail sales index from the Interactive Media in Retail Group (IMRG) and Capgemini, this figure was down six per cent compared with July
However, this is a seasonal fall and compared favourably with drops of eight per cent and ten per cent in 2010 and 2009 respectively.
The study went on to show that the last two weeks in August saw an improvement in eretail sales, largely as a result of increased activity in the clothes, footwear and accessories category, which can be attributed to back to school purchases.
Another sector to experience an expansion in sales was home and garden, it added.
Tina Spooner, chief information officer at IMRG, stated: "Fashion-conscious consumers are one of the key growth drivers in the UK eretail sector, with clothing sales continuing to outperform the total online retail market.
"Year-to-date the online clothing sector has grown 27 per cent, with sales of accessories soaring 56 per cent in the same period," she added