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Harrods raises its digital game with content-to-commerce link

Harrods raises its digital game with content-to-commerce link
Monday September 19 2011

Harrods has used London Fashion Week as the launch pad for the start of its new monthly online magazine, The Review.

The Review will focus on fashion-related content, including interviews with designers, exclusive products and major launches. The London-based retailer decided to tie the launch with London Fashion week starting Sept. 16.

“We see the launch as a move that underlines Harrods authority as a leading commentator on fashion and beauty trends,” said Nicola Copping, editor of Harrods.com, London.

Consumers can see exclusive content, access interviews with fashion designers and read a column from Harrods fashion and beauty director Marigay McKee.

Readers can also see styling tips and trends on the interactive and commerce-enabled pages.Harrods is aiming to keep the Web site top-of-mind by providing an enhanced experience for tech-savvy consumers.

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