Internet usage continues to rise in UK
The total number of mobile internet users in the UK will be approximately 30.19 million by the end of this year, with the 35 to 44 demographic most active, according to a new study.
The 35 to 44 year old group will account for almost 20% of total devices online, stated research firm, mobileSQUARED. The 45 to 54 year olds will be second with a 19% share, followed by 25 to 34 year olds with 18%, the 55-64 year olds at 16%, and the 18 to 24 year olds bringing up the rear with 13%. Users aged under 18 and over 65 account for the remaining 14%.
The study also revealed there will be approximately three million people aged 18 to 64 who use mobile as their ‘primary form’ of internet access by the end of the fourth quarter this year. Of these, the 25 to 34 demographic is most active, accounting for almost 31% of the total, followed by, 18 to 24 year olds with 24%. The 55 to 64 year olds account for just 7% of the total.