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US consumers want more WiFi from mobile operators

US consumers want more WiFi from mobile operators
Friday September 23 2011

Seventy four percent of smartphone users in the United States are interested in a mobile operator-provided service that uses Wi-Fi to provide lower cost calls, according to a recent MarketTools Zoomerang survey of 420 smartphone owners.

The survey, commissioned by Kineto Wireless, also showed 72 percent of smartphone users are interested in an application that uses Wi-Fi to improve cellular coverage.

Additional highlights from the online survey conducted May 2011 include:
-Nearly nine out of ten (89%) of respondents have smartphones with Wi-Fi.
-77 percent have Wi-Fi at home; 54 percent have it at their place of work.
-62 percent of people who own smartphones with Wi-Fi use the Wi-Fi four or more days each week.
-30 percent say they use Wi-Fi because it is faster than the cellular network; 19 percent because it is easy to access the internet.
 
-30 percent have smartphones with a Google Android operating system (OS); 26 percent use Apple iPhone OS; and 22 percent use a RIM OS.

-44 percent of iPhone owners would definitely be interested in an application that could be used to boost mobile coverage; and 47 percent would "definitely" be interested in a Wi-Fi service offering discounted calling.

-Of T-Mobile subscribers, 55 percent use Wi-Fi on their smartphones four or more days each week or every day, 24 percent because it is easy to access the internet.
-Of AT&T subscribers, 68 percent of AT&T subscribers use Wi-Fi on their smartphones four or more days each week or every day, 32 percent because it is faster than the cellular network.

"Wi-Fi has become pervasive in the smartphone market, and subscribers are interested in options that help them take better advantage of Wi-Fi for coverage and cheaper calling," said Steve Shaw, vice president of marketing for Kineto Wireless. "This data helps reiterate the market opportunities for mobile."

 

Tagged as: mobile | wi fi

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