US consumers want more WiFi from mobile operators
Seventy four percent of smartphone users in the United States are interested in a mobile operator-provided service that uses Wi-Fi to provide lower cost calls, according to a recent MarketTools Zoomerang survey of 420 smartphone owners.
The survey, commissioned by Kineto Wireless, also showed 72 percent of smartphone users are interested in an application that uses Wi-Fi to improve cellular coverage.
Additional highlights from the online survey conducted May 2011 include:
-Nearly nine out of ten (89%) of respondents have smartphones with Wi-Fi.
-77 percent have Wi-Fi at home; 54 percent have it at their place of work.
-62 percent of people who own smartphones with Wi-Fi use the Wi-Fi four or more days each week.
-30 percent say they use Wi-Fi because it is faster than the cellular network; 19 percent because it is easy to access the internet.
-30 percent have smartphones with a Google Android operating system (OS); 26 percent use Apple iPhone OS; and 22 percent use a RIM OS.
-44 percent of iPhone owners would definitely be interested in an application that could be used to boost mobile coverage; and 47 percent would "definitely" be interested in a Wi-Fi service offering discounted calling.
-Of T-Mobile subscribers, 55 percent use Wi-Fi on their smartphones four or more days each week or every day, 24 percent because it is easy to access the internet.
-Of AT&T subscribers, 68 percent of AT&T subscribers use Wi-Fi on their smartphones four or more days each week or every day, 32 percent because it is faster than the cellular network.
"Wi-Fi has become pervasive in the smartphone market, and subscribers are interested in options that help them take better advantage of Wi-Fi for coverage and cheaper calling," said Steve Shaw, vice president of marketing for Kineto Wireless. "This data helps reiterate the market opportunities for mobile."
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