A report which sought the views retailers has highlighted that SME retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering.
According to the 2012 Shop.org/Forrester Research State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
Nearly half of UK consumers (45 per cent) are happy to accepted branded communications through their mobile devices if it is delivered through their opt-in terms, new research shows.
Starbucks has rolled out its mobile application for Android-powered devices in the UK and Canada.
Asda aims to double grocery sales made via mobile devices
More than two-thirds of smartphone owners are now using their mobile device to shop online, a number that had quadrupled in just two years.
According to the latest IMRG Capgemini e-Retail Sales Index, the mobile commerce market increased by 254 per cent year-on-year in March 2012 and achieved average growth of 300 per cent for the first quarter.
40% of survey respondents in 2012 report using a mobile device to make online purchases, up 10% from 2011
New figures reveal that there are over 20 million mobile phone owners over the age of 50 in the UK.
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
Owning a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
IAB research examines the ways in which consumers are using their mobile, tablets and PCs to research and purchase products and services, and examines the role each device plays along the purchase path.