mcommerce
Report finds 76% of SME retailers haven’t gone mobile
A report which sought the views retailers has highlighted that SME retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering.
US: Retailers' mobile financial investments remain conservative
According to the 2012 Shop.org/Forrester Research State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
Trusted brands could benefit from mobile marketing
Nearly half of UK consumers (45 per cent) are happy to accepted branded communications through their mobile devices if it is delivered through their opt-in terms, new research shows.
Starbucks expands mobile payment footprint globally.
Starbucks has rolled out its mobile application for Android-powered devices in the UK and Canada.
Asda expects m-commerce sales to double
Asda aims to double grocery sales made via mobile devices
UK mobile shopping sales quadruple in just two years
More than two-thirds of smartphone owners are now using their mobile device to shop online, a number that had quadrupled in just two years.
Record growth reported in mobile commerce
According to the latest IMRG Capgemini e-Retail Sales Index, the mobile commerce market increased by 254 per cent year-on-year in March 2012 and achieved average growth of 300 per cent for the first quarter.
Study finds year-on-year increase in use of mobile devices for online shopping
40% of survey respondents in 2012 report using a mobile device to make online purchases, up 10% from 2011
More than 20 million UK mobile phone owners are over 50
New figures reveal that there are over 20 million mobile phone owners over the age of 50 in the UK.
Twitter expands advertising program to Smartphones
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
US Smartphone growth related to age and income
Owning a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
The smartphone is the shopper’s perfect companion
IAB research examines the ways in which consumers are using their mobile, tablets and PCs to research and purchase products and services, and examines the role each device plays along the purchase path.