Asda aims to double grocery sales made via mobile devices
More than two-thirds of smartphone owners are now using their mobile device to shop online, a number that had quadrupled in just two years.
According to the latest IMRG Capgemini e-Retail Sales Index, the mobile commerce market increased by 254 per cent year-on-year in March 2012 and achieved average growth of 300 per cent for the first quarter.
40% of survey respondents in 2012 report using a mobile device to make online purchases, up 10% from 2011
New figures reveal that there are over 20 million mobile phone owners over the age of 50 in the UK.
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
Owning a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
IAB research examines the ways in which consumers are using their mobile, tablets and PCs to research and purchase products and services, and examines the role each device plays along the purchase path.
The prediction, from the Centre for Retail Research (CRR) in association with price comparison website Kelkoo, means that Britain will be by far the biggest market in Europe for mobile retail.
Merchants can offer customers the opportunity to pay for goods in one tap on any device, rather than having to re-enter login details or credit card information.
Ecommerce could see a significant boost as Deloitte has predicted more tablets and smartphones will be sold this year.
1 in 3 shoppers used mobile phones to help them buy gifts as 38% used discount coupons or sought out early bargains