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Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European adopt campaigns

Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European adopt campaigns

Wednesday January 11 2012

A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide.


Short-term approach to mobile threatening loyalty revenues

Short-term approach to mobile threatening loyalty revenues

Friday January 6 2012

Short-term mobile marketing tactics are narrowing marketers’ long-term strategies for customer loyalty, according to research from 2ergo.


Text is best for mobile promotions new report reveals

Text is best for mobile promotions new report reveals

Thursday January 5 2012

Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the Direct Marketing Association (DMA) has revealed.


Online Christmas Shopping – grab a bargain- but what’s the risk?

Online Christmas Shopping – grab a bargain- but what’s the risk?

Friday December 30 2011

Employees potentially increasing risk as they use corporate smartphones—or personal smartphones that they also use for work—to shop online.


Four times more consumers consider mobile payments safer than credit cards

Friday December 30 2011

It’s hard to put a price tag on security and privacy, but a recent study of consumers’ online and mobile purchasing attitudes conducted by Javelin Strategy & Research and PaymentOne (www.paymentone.com) found 4 out of 5 consumers would spend more online if offered an easier and more secure way to pay.


Mobile purchasing has grown to nearly 20% of holiday shopping this year

Friday December 23 2011

Approximately 1-in-5 Holiday Shoppers in the US Will Be Using Their Mobile Phone to Either Purchase Sales Items Online or Find Discounts From Their Favorite Brands


Mobile internet overtaking fixed line usage

Wednesday November 30 2011

Mobile is increasingly the primary platform for internet access, according to a Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.


M-commerce industry could become a £2.5b business

Friday November 11 2011

Purchases made on mobile phones could become a £2.5 billion business by 2016, according to a new report.


PaymentOne launches 7-day payout program for m-payments

Friday November 4 2011

US-based mobile payments company PaymentOne has launched PayOne FastPay, a mobile payments program that guarantees disbursements to merchants in seven days.


Mobile device makers to accelerate adoption of mobile commerce.

Wednesday October 5 2011

HTC, LG, Motorola Mobility, RIM, Samsung Mobile, Sony Ericsson and DeviceFidelity to Implement Isis NFC and Technology Standards


Mobile payments market expected to reach $245 billion by 2014.

Wednesday September 28 2011

Seen as the future of banking, the value of financial transactions carried out through mobile phones has been forecast at USD 245 billion worldwide by 2014 in a new report by global consultancy firm Ernst & Young.


US consumers want more WiFi from mobile operators

Friday September 23 2011

Seventy four percent of smartphone users in the United States are interested in a mobile operator-provided service that uses Wi-Fi to provide lower cost calls, according to a recent MarketTools Zoomerang survey of 420 smartphone owners.


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