Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European adopt campaigns
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide.
Short-term mobile marketing tactics are narrowing marketers long-term strategies for customer loyalty, according to research from 2ergo.
Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the Direct Marketing Association (DMA) has revealed.
Employees potentially increasing risk as they use corporate smartphonesor personal smartphones that they also use for workto shop online.
Its hard to put a price tag on security and privacy, but a recent study of consumers online and mobile purchasing attitudes conducted by Javelin Strategy & Research and PaymentOne (www.paymentone.com) found 4 out of 5 consumers would spend more online if offered an easier and more secure way to pay.
Approximately 1-in-5 Holiday Shoppers in the US Will Be Using Their Mobile Phone to Either Purchase Sales Items Online or Find Discounts From Their Favorite Brands
Mobile is increasingly the primary platform for internet access, according to a Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.
Purchases made on mobile phones could become a £2.5 billion business by 2016, according to a new report.
US-based mobile payments company PaymentOne has launched PayOne FastPay, a mobile payments program that guarantees disbursements to merchants in seven days.
HTC, LG, Motorola Mobility, RIM, Samsung Mobile, Sony Ericsson and DeviceFidelity to Implement Isis NFC and Technology Standards
Seen as the future of banking, the value of financial transactions carried out through mobile phones has been forecast at USD 245 billion worldwide by 2014 in a new report by global consultancy firm Ernst & Young.
Seventy four percent of smartphone users in the United States are interested in a mobile operator-provided service that uses Wi-Fi to provide lower cost calls, according to a recent MarketTools Zoomerang survey of 420 smartphone owners.