UK retail search advertisers saw their ad revenue double year-on-year, as consumers shifted their browsing from desktops to mobiles, according to new research.
Advertisers and publishers can now maximise revenue on all devices
Airlines are focused on innovating their mobile payment offerings to capture anticipated revenue potential, according to the Alternative Payment and Distribution Landscape: Airlines and Alternatives The Facts whitepaper from WorldPay.
Retailers will see an upswing in growth in 2014, but will remain vulnerable to wider economic shocks that impact consumer confidence or income levels, predicts the KPMG/Ipsos Retail Think Tank.
Over the past few years, we've seen advertisers shift online advertising budget to display. In fact, 2013 saw display ad spend grow by 23% globally.
Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare.
Department stores and fashion are driving sales across UK shopping sites, according to new research.
Almost half of consumers online want retailers to deliver genuine omni-channel retail experiences over the next five years, a study commissioned by personalisation provider Peerius, has found.
Eighty-one percent of British consumers say they trust word-of-mouth recommendations from friends and family the highest level of trust for any form of advertising according to a new study from Nielsen.
Amaze Generation, a five-year research study looking at the impact of technology on the behaviour and attitudes of 10-15 years-olds, reveals the latest findings into how the age group view the decline of the high street and looks at how digital is changing UK shopping habits
Adobe has released the results from its global 2013 Mobile Consumer Survey, in which it asked more than 3,000 mobile users in Europe and North America about how they use their mobile devices to surf the web and what they want most from their mobile experiences.
The rise of e-commerce and social media means that competitors are now just a click away, so understanding customer behaviour and improving customer experience has never been more critical. By Geoff Galat, Vice President, Worldwide Marketing at IBM Tealeaf.
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