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Royal Mail launches its first TV advertising campaign aimed at parcel business customers for almost five years.

Date: 06.03.14 | Section: News
The campaign, which will first was during England’s World Cup warm-up against Denmark on ITV1, is promoting Royal Mail’s trust amongst consumers as the parcel delivery partner for online retailers.

The Display Advertising Playbook – A game plan for performance marketers

Date: 06.12.13 | Section: News
Over the past few years, we've seen advertisers shift online advertising budget to display. In fact, 2013 saw display ad spend grow by 23% globally.

Personal recommendations and opt-in emails ‘most trusted forms of advertising in the UK’

Date: 20.11.13 | Section: News
Eighty-one percent of British consumers say they trust word-of-mouth recommendations from friends and family – the highest level of trust for any form of advertising – according to a new study from Nielsen.

Investment in mobile advertising spend on the rise

Date: 26.03.12 | Section: News
More is being spent on mobile advertising in the UK as the use of devices like smartphones and tablets increases, according to a new report.

Twitter expands advertising program to Smartphones

Date: 07.03.12 | Section: mcommerce
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.

comScore Report- Next Generation Strategies for Advertising to Millennials

Date: 25.01.12 | Section: News
Study looks at unique characteristics of Americas’s younger consumers and their responses to advertising across platforms

New research sheds light on types of mobile ads that consumers want

Date: 02.09.11 | Section: mcommerce
A new study from Upstream reveals the types of mobile advertising that consumers prefer to receive.

Mobile and Video Emerge As Significant Online Ad Platforms in the UK

Date: 02.09.11 | Section: mcommerce
1 in 4 Smartphone users are exposed to mobile advertising and nearly 2 out of 3 online video viewers are exposed to video ads.

eBay Advertising launches brand new email advertising opportunity to reach its engaged shopper

Date: 24.05.11 | Section: News
RAC is the first brand to advertise on eBay’s daily and weekly email newsletters with exclusive offers for eBay shoppers
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