Royal Mail launches its first TV advertising campaign aimed at parcel business customers for almost five years.
Date: 06.03.14 | Section: NewsThe campaign, which will first was during England’s World Cup warm-up against Denmark on ITV1, is promoting Royal Mail’s trust amongst consumers as the parcel delivery partner for online retailers.
Date: 06.12.13 | Section: NewsOver the past few years, we've seen advertisers shift online advertising budget to display. In fact, 2013 saw display ad spend grow by 23% globally.
Date: 20.11.13 | Section: NewsEighty-one percent of British consumers say they trust word-of-mouth recommendations from friends and family – the highest level of trust for any form of advertising – according to a new study from Nielsen.
Date: 26.03.12 | Section: NewsMore is being spent on mobile advertising in the UK as the use of devices like smartphones and tablets increases, according to a new report.
Date: 07.03.12 | Section: mcommerceTwitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
Date: 25.01.12 | Section: NewsStudy looks at unique characteristics of Americas’s younger consumers and their responses to advertising across platforms
Date: 02.09.11 | Section: mcommerceA new study from Upstream reveals the types of mobile advertising that consumers prefer to receive.
Date: 02.09.11 | Section: mcommerce1 in 4 Smartphone users are exposed to mobile advertising and nearly 2 out of 3 online video viewers are exposed to video ads.
Date: 24.05.11 | Section: NewsRAC is the first brand to advertise on eBay’s daily and weekly email newsletters with exclusive offers for eBay shoppers